"The objective of BTL/BLC marketing is to generate leads through on-ground activities.
We identify potential customer touch points like Residential Areas, Apartments, Residential Societies, Markets, Supermarkets, Departmental stores, etc. and conduct our activity within the 5-7 kms of BLC .
In this setup, client representatives will interact with parents to generate leads by convincing them to visit our center or book a home demo."