- Develop and implement digital marketing strategies to drive online traffic to the company's website
- Monitor and analyze the performance of digital marketing campaigns using various metrics and tools
- Manage social media accounts and engage with followers to enhance brand visibility
- Collaborate with internal teams to create engaging content for various digital platforms
- Stay up-to-date with the latest trends and best practices in digital marketing
- Optimize website content and layout for improved search engine ranking
- Coordinate with external agencies and vendors for digital marketing initiatives
- Create and manage email marketing campaigns to nurture leads and drive conversions.