Create marketing strategies: Develop strategies to build brand awareness and connect with consumers Manage marketing campaigns: Oversee the planning and execution of marketing campaigns, including social media, TV, and promotional events Conduct market research: Research the market to understand customer preferences and trends Build relationships with customers: Communicate with customers and build relationships Manage social media: Manage social media channels to build an audience and monitor company presence Create marketing materials: Develop marketing materials, including social media posts, banners, videos, and marketing copies Source advertising opportunities: Find advertising opportunities and secure sponsorships Evaluate marketing initiatives: Use analytical skills to evaluate the effectiveness of marketing initiatives