Responsibility:
Plan and Execute all Digital Marketing, including SEO/SEM, Marketing Database, Email, Social Media and Good knowledge in understanding Display Advertising Campaigns , Google webmaster toll web analytics, Google ad , and Google ad-sense
Design, Build and Maintain our Social Media Presence
Measure and Report Performance of all Digital Marketing Campaigns, and assess against Goals (ROI and KPIs)
Identify Trends and Insights, and Optimize Spending and Performance based on the Insights
Brainstorm New and Creative Growth Strategies.
Plan, Execute, and Measure Experiments and Conversion Tests
Collaborate with Internal Teams to Create Landing Pages and Optimize User Experience
Utilize Strong Analytical ability to Evaluate End-to-End Customer Experience across Multiple Channels and Customer Touch Points
Instrument Conversion Points and Optimize User Funnels
Collaborate with Agencies and other Vendor Partners Evaluate plus Emerging Technologies. Provide Thought Leadership and Perspective for Adoption where Appropriate