Research, Implementing, Monitoring, and Report on Organic search Keyword research and mapping Manage on-page SEO and off-page SEO Link-building outreach Acquire backlinks Writing meta Maintaining SERPs Work on standard and current SEO practices Auditing existing website Manage and improve organic search engine performance and goal-setting based on click- through rates, traffic, and conversions Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords Work on SEO reporting