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While digital marketers in various industries can have different specific roles, some of the similar roles and responsibilities are as follows:
Create digital marketing campaigns.
Ensure consistency in the brand messaging.
Work with the sales team to coordinate marketing campaigns.
Prepare emails and newsletters to send to current customers.
Launch promotional offers and events to attract new customers.
Optimise the business website to increase online traffic.
Follow best practices for social media marketing on different platforms.
Conduct regular audits for social media and website marketing performance.
Maintain and monitor online listings across various e-commerce platforms.
Track marketing metrics and analyze digital data to measure marketing success.
Related: 9 Important Digital Marketing Officer Responsibilities